#329 Rohit Deep - SVP of Engineering at BFA Industries
Today we are talking to Rohit, SVP of Engineering at BFA Industries. And we discuss how BFA’s personalization technology is enabling them to make beauty products for everyone. Rohit’s strategy for hiring candidates that have an appetite for change, and the importance of always assuming positive intent in interactions with your peers.
All of this right here, right now, on the Modern CTO Podcast!
To learn more about BFA Industries, check them out at:
About Rohit:
Rohit is an entrepreneurial technologist, mentor and results-oriented visionary with a track record of delivering scalable technical solutions in tight deadline-driven environments for enterprise and consumer companies.
At Adchemy, Rohit led Engineering, Operations & Customer Service organizations. As Head of Engineering for Adchemy, he built a world class engineering team that delivered Adchemy’s industry leading solution. The team and the technology built was the foundation of a successful acquisition by Walmart Labs. Adchemy’s product was rapidly adopted by top Internet Retailers and set industry standards on performance, scale & response times. He brought to Adchemy engineering culture centered on technical excellence, cutting edge technologies and execution for business delivery. As a key member of the executive team, he drove business strategy and GTM.
As Head of Software Engineering for Flip Video, he led a team developing Flip’s video sharing and social networking ecosystem (FlipShare Desktop, iPhone, iPad, Android, Web) which enables Millions to share and connect through personal video. Rohit’s team also led technical development for FlipLive’s video sharing infrastructure. This broadcasting camera, described as “astonishing” by David Pogue of the NY Times, was days away from launching when Cisco decided to close Flip and focus on enterprise products.
Prior to Flip, Rohit architected and delivered WebEx's online meetings platform supporting millions of users.
Rohit holds a number of patents and started his career while still in college by founding a couple of startups and profitably selling them before moving to the US.
About BFA Industries:
BFA Industries inspires everyone to express themselves, making beauty accessible for all. Through product innovation, machine learning technology, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authentic self-expression. We’re home to the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective, and personal care brand, Refreshments. A community of 30 million strong and growing, we give individuals the tools to make their mark on the world.