#749 The Revolution of Conversational Commerce with Michael Klein, Creative Tech Marketer & Consultant

Today we’re talking to Creative Tech Marketer & Consultant, Michael Klein. We discuss the origins and evolutions of conversational commerce, how it’s transforming the way we interact with the market, and why authenticity matters more in today’s commerce climate than ever before.

All of this right here, right now, on the Modern CTO Podcast! 

To learn more about Michael's upcoming fireside chat with Algolia, visit this page.

For more on the latest conversational commerce trends, visit this page.

For more about Klein4Retail, check out Michael's website here.

To learn more about Algolia, check out their website here.

Have feedback about the show? Let us know here.

Produced by ProSeries Media.

For booking inquiries, email booking@proseriesmedia.com

About Michael Klein

Michael Klein is a strategic business advisor with deep expertise in the technology and
consumer industries. Considered a retail industry thought leader in global and digital
commerce, Michael regularly contributes to industry events.

Michael is working with tech providers, agencies, retailers, consumer brands and trade
associations to improve their business strategy, storytelling, and GTM messaging to support
business development and pipeline generation. Areas of focus include industry marketing,
executive advisory, content strategy, ABM, event marketing, B2B/B2C research, thought
leadership and public speaking engagements.

Prior to starting his consulting practice in 2023, Michael was the Global Director of Industry
Strategy & Marketing – Retail, Travel & Consumer Goods – for the Adobe Digital Experience
business unit from 2011-2022. Michael was responsible for creating, progressing and closing
pipeline as a trusted executive advisor to Adobe’s enterprise clients. Michael’s contributions
produced a 167% increase in annual recurring revenue for the consumer industries.
Michael began his career on the shop floor and worked his way up to the corporate office as
a senior merchant and marketer for brands such as William-Sonoma, Harry & David,
Discovery Channel Stores, eLuxury.com (LVMH Group), Dean & DeLuca and wine.com.