#961 Can this Company Fix America’s Broken Food System? with Luiz Beling, CEO of Apeel Sciences

Why did a smear campaign almost take out this anti-food waste company?

Today, we're talking to Luiz Beling, CEO at Apeel, about how a company that captured 60% of the U.S. avocado market can lose it almost overnight to a coordinated smear campaign. We discuss why narrative security now matters as much as cybersecurity, how a childhood kidnapping in Brazil quietly shaped his approach to crisis leadership, and why the real fix for food waste isn't more supply.

All of this right here, right now, on the Modern CTO Podcast!

To learn more about Apeel, check out their website here.

About Luiz Beling

I am a global senior executive with expertise in sales, marketing, P&L/business management and cross-functional team leadership in several countries and industries. Able to identify and implement strategies to increase revenue, decrease costs, strengthen customer relationships and drive enterprise value. Recognized for the ability to develop and foster trusting relationships with people and to build high performing teams with high level of employee confidence and engagement.