#561 The Psychology Of Making Sales with Larry Guy, Senior Instructor and National Training Manager at Allstate Dealer Services

Today we’re talking to Larry Guy, Senior Instructor and National Training Manager at Allstate Dealer Services; and we discuss implementing education technology to accelerate learning; the psychology of sales; and why it’s crucial to continually question best practices.

All of this right here, right now, on the Modern CTO Podcast! 

Check out more of Larry and Allstate at https://allstatedealerservices.com/

About Larry Guy:

For the past decade I have dedicated my professional business skills in sales growth and development and my coaching and training abilities to enhance the selling skills of salespeople with the main goal of increasing overall sales performance. During that time I have coached, mentored and trained over 2,000 sales professionals, both Nationally and Internationally, within the automotive industry. 

I have been able to meet and exceed customer expectations, goals and quotas by taking a non-traditional view of the act of selling and look at the sales process from the point of view of the most important party involved, the customer. 

Viewing the sales process from this perspective has provided me the opportunity to coach, train and develop sales professionals to maximize their performance while empowering customers to make positive buying decisions.

About Allstate:

Allstate Vehicle Protection products help consumers protect their vehicles and their wallets from the unexpected expenses that come with owning a vehicle. Beyond our top-notch vehicle service contract, our full product suite gives dealerships a single source for all their product needs, backed by the number one brand in the industry.