#953 Are Apps Going to Get Axed by Conversational AI? with Jacques Klick, Director of Market Strategy at Sinch

We’re putting more and more trust into AI. Will it all blend into one app?

Today, we're talking to Jacques Klick, Director of Market Strategy & Product Marketing at Sinch. We discuss why the app store era is quietly ending and what replaces it, how a 62% enterprise AI adoption rate is hiding a 74% rollback problem, and what RCS actually is and why it might be the most underutilized channel in marketing right now.

All of this right here, right now, on the Modern CTO Podcast! 

To learn more about Sinch, check out their website here.

To read Sinch's full report on The AI Production Paradox, check it out here.

About Jacques Klick

Jacques is Director of Market Strategy at Sinch, the global communications platform powering roughly a trillion interactions annually across SMS, email, and voice. Previously the Chief of Staff to ZoomInfo's CMO, his expertise spans product marketing, management consulting, and public affairs. At Sinch, he leads market research and customer intelligence efforts — most recently overseeing the AI Production Paradox study, a survey of 2,500 enterprise leaders on the state of agentic AI deployment. He is based in Austin, Texas.