#559 The AI That Measures Human Emotion with Beni Gradwohl, CEO at Cognovi Labs

Today we’re talking to Beni Gradwohl, CEO at Cognovi Labs; and we discuss the impact of human emotions on decision making; why only 6 out of 10 people with chronic illness actually fill their prescriptions; and technology that’s deciphering emotion from human communication.

All of this right here, right now, on the Modern CTO Podcast! 

Check out more about Beni and Cognovi Labs at https://cognovilabs.com/!

About Beni Gradwohl:

Beni Gradwohl is Co-Founder and CEO of Cognovi Labs, Inc., an artificial intelligence (AI) company that focuses on measuring the emotional drivers behind human decision-making. Cognovi’s award-winning psychology-driven AI helps clients in the commercial, health and public sectors reveal how audiences are feeling in the moment, predict their action and intent, and then communicate with the emotions to maximize impact. 

Beni has been on a journey to understand how people behave and find a systematic way to measure our decision-making for more than 20 years. During that time, Beni held senior leadership positions at Citi, Morgan Stanley and various investment management firms. An astrophysicist by training, he spent the first decade of his professional career in academia and research. 

Widely featured in the news, including Inc., Forbes and the Financial Times, Beni is frequently invited to speak on topics at the intersection of AI and behavioral psychology, the role of emotions in human decision-making, and how to engage emotionally to drive a better outcome. Beni received his Ph.D. in Physics from The Hebrew University, Israel.

About Cognovi Labs:

90% of human decisions are based on emotions, yet never before has anyone been able to scientifically measure and anticipate these decisions before they are made. Until now.

Cognovi Labs empowers you with the predictive tools to engage, inspire and maximize your impact. Our revolutionary psychology-driven AI reveals how your customers are feeling in the moment, what drives their decisions, and how you can communicate with emotions that will both strengthen your bond and shape your desired outcome. And since emotionally connected customers are 7x more likely to purchase your product, you can’t afford to miss out on this powerful technology.