#586 ABM Strategies for 2023 with Alex Southworth, VP, and Manager for D&B Digital, Dun and Bradstreet

Today we’re talking to Alex Southworth, VP, and Manager for D&B Digital, Dun and Bradstreet; and we discuss the essence of account-based marketing; what truly makes a CTO modern; and why having the confidence to pick up the phone can be your biggest ROI.

All of this right here, right now, on the Modern CTO Podcast! 

Check out more of Alex and Dun & Bradstreet at https://www.dnb.com/!

About Alex Southworth:

Alex Southworth recently joined Dun & Bradstreet as the VP of account-based marketing (ABM), where he’s responsible for developing the company’s ABM solution and supporting clients deploying it as part of their ABM programs.

Previously, Mr. Southworth was the head of business development at Orb Intelligence and spent 20 years in consulting, leading the B2B sales and marketing practices at both ZS Associates and MarketBridge.

Mr. Southworth has an M.Eng. in chemical engineering with French from Imperial College London and the Institut National Polytechnique de Toulouse.

About Dun & Bradstreet:

Dun & Bradstreet is a leading global provider of mission-critical data and insights to help our clients compete, grow, and thrive. Delivered through the Dun & Bradstreet Data Cloud and our market-leading solutions, our data and insights help you accelerate revenue, manage risk, lower cost, and transform your business. Global businesses of all sizes rely on our data, insight & analytics.

Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.